"If you've got them by the balls, their hearts and minds will follow"
Mary got me the Labour manifesto for my birthday, and today I bought the Tory one. Waterstones didn't have the Lib Dem manifesto, but i'll be getting that when it's available. The Labour one is readable, quite accessible, but with enough detail to really be worth the read, whereas the Tory one is a bunch a slogans. Well, who saw that one coming?
Having said that, I think the front cover to the Tory manifesto (though it's had a bit of stick) is actually quite striking (in case you haven't seen it, it's six slogans - their focus policies - in various different handwritten styles; y'know, to appeal to us common folk).
I also bought, in preparation for the election party, 'Politico's Guide to the General Election 2005'. I love it, it's got lots of statistics and charts - very exciting!
posted by Pete @ 8:22 pm
4 comments
4 Comments:
Did you catch that "How to win power" or whateveritwascalled thing on C4 the other day? Was tres interesting.
No, sounds interesting. Was it a one-off?
Was I'm afraid. All about how the nature of politics has changed over the past 16 years, how labour has pretty successfully shed its tax and spend image and all the parties have become more defined by focus groups etc
Right. Saw this thing years ago, not long after Labour came into power. Was about policy being centred around focus groups, inspired by Clinton, adopted by New Labour; but also, I remember some really interesting footage they had of John Major, who during the 1992 GE campaign, was saying how it was looking good "on the ground" when all the opinion polls were suggesting a Labour government. The truth was people were saying they were voting Labour to the pollsters but to the Focus Groups expressing their fear of a Labour government. Hmmmm.
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